Trust In Traditional Media Sinks Precipitously In April

Raghavan Mayur -

The TIPP traditional media trust index dropped 3.9 points or 7.65%, from 51.0 in March to 47.1 in April.

The alternative media trust index edged down 1.1 points from 44.8 in March to 43.9 in April.

The traditional media index fell across the board in April, with 32 of the 36 demographic groups we track falling.