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Apple Taps Google Gemini To Power Next-Gen Siri

Photo by Andy Wang / Unsplash

Apple announced Monday that it will use Google’s Gemini artificial intelligence model to power its revamped Siri voice assistant, set to launch later this year, according to CNN. The deal includes a multi-year agreement covering Gemini and Google’s cloud infrastructure.

The partnership is expected to speed up Siri’s delayed AI upgrade, first previewed in 2024. The delay fueled concerns that Apple was falling behind rivals in artificial intelligence development.

Wall Street has largely welcomed the move, viewing it as a practical step to strengthen Apple’s AI offerings.

The agreement is a major win for Google as competition intensifies among AI leaders. Apple has also worked with OpenAI’s ChatGPT, but Gemini will now sit at the core of its AI strategy.

Financial terms were not disclosed. CNBC first reported the agreement, while Bloomberg previously estimated the deal could cost Apple about $1 billion annually. Apple said user data protections will remain in place.

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