A survey of 2,000 U.S. iPhone users finds that nearly seven in 10 plan to upgrade to one of the new iPhone 17 models – a meaningful rise of more than 6% on the same period last year.
According to findings from SellCell’s poll, 68.3% of current iPhone users intend to purchase an iPhone 17 model at launch – up from 61.9% recorded ahead of the iPhone 16 launch in 2024.
The two, most expensive, iPhone 17 Pro models dominate early demand, accounting for 38.1% of planned upgrades.
The standard iPhone 17 is the favourite choice for 16.7% of respondents, while 13.5% are interested in the new ultra-thin iPhone 17 Air design.
Apple unveils new iPhone models, and Watch designs, at its “Awe Dropping” keynote on Tuesday, September 9, 2025.
