I&I/TIPP Poll: Trust In Media Collapse Continues As 2022 Begins

For the major media, 2022 didn't bring much good news after a rough 2021. Americans' trust in both the traditional media and alternative media continued to decline in the new year, the latest I&I/TIPP Poll shows.

The I&I/TIPP Media Trust Indexes show continued weakening in early January in the public's perception of the media, continuing a disturbing recent trend.

The Traditional Media Index, which includes such major legacy media as the Washington Post, New York Times, NPR and CBS, among others, fell to 40.2 in January from 43.3 in the final month of 2021, a 7% decline. January's reading was the second-lowest since the index was created last March.