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Jeff Bezos’ Blue Origin Targets Mars As New Glenn Rocket Faces Its Biggest Test Yet

New Glenn Rocket via @blueorigin

Jeff Bezos’ Blue Origin is preparing for the most important launch in its history as the New Glenn rocket attempts to carry two NASA satellites toward Mars.

The mission, called Escapade, marks the rocket’s first customer payload and its second flight overall.

After several delays due to cloud cover, an FAA daytime launch ban linked to the government shutdown, and a powerful solar storm, liftoff is now scheduled from Cape Canaveral between 2:57 and 4:25 p.m. ET Thursday.

Blue Origin will again attempt to land New Glenn’s first-stage booster on its recovery barge, Jacklyn, after a failed landing attempt in January. The company says reusable hardware is central to its long-term business model.

Once in orbit, New Glenn will send the twin Escapade satellites to Lagrange Point 2 before they depart for Mars in 2026.

The UC Berkeley–led mission will study why Mars lost its atmosphere and assess radiation risks for future explorers.

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