Russia will soon mandate the installation of its state-backed Max messenger app on all smartphones and tablets sold in the country, CNN reported.
The rule takes effect September 1, while RuStore, Moscow’s alternative to Apple’s App Store, will also be pre-installed on iPhones. Beginning January 1, Smart TVs will automatically include Lime HD TV, which streams state-run channels.
Max, developed by VK, launched in March and already counts 18 million users, according to TASS. The app allows messaging, calls, payments, and will expand to include travel bookings. Critics warn it could tighten state surveillance, similar to China’s WeChat.
MAX, a Russian state-backed messenger application cast as a rival to WhatsApp which critics have said could be used for surveillance purposes, must be pre-installed on all mobile phones and tablets from next month, the government said. More here: https://t.co/RxzzGnz0fg
— Reuters Tech News (@ReutersTech) August 21, 2025
The move comes as Russia restricts foreign platforms. Facebook, Instagram, and X are banned. WhatsApp and Telegram voice calls face curbs, raising concerns about efforts to drive users toward Kremlin-approved alternatives.
Analysts note that Moscow’s campaign aims to leave Russians with little choice but to use state-controlled platforms.