Peloton Launches Commercial Line, Raises Prices To Reignite Growth

Peloton is betting on a major product overhaul and higher prices to revive growth ahead of the holiday season.

The fitness company on Wednesday unveiled a refreshed lineup of bikes, treadmills, and rowing machines, featuring upgraded processors, stronger WiFi, improved audio, and AI-powered tracking cameras.

A new era of fitness. Coming October 1. pic.twitter.com/pwpkQOSSIt

— Peloton (@onepeloton) September 30, 2025

A new “cross training” series aims to combine cardio, strength, yoga, and meditation in a seamless experience, with swivel screens and voice controls designed to fix long-standing user complaints.

Membership costs will also rise, with all-access plans increasing to $49.99 a month, while hardware prices are climbing by several hundred dollars across the board.

Built for your breakthroughs, meet the Cross Training Series powered by Peloton IQ.

Learn more at https://t.co/ouxjZ9c7r6 pic.twitter.com/pZRlbgllZj

— Peloton (@onepeloton) October 1, 2025

Peloton is simultaneously launching a Pro Series of commercial-grade equipment for hotels, gyms, and corporate wellness centers. Executives say the commercial business is returning to growth and acts as a marketing funnel for consumer sales.

Peloton revamps equipment, launches commercial unit and raises prices ahead of holidays https://t.co/hWdLPanjtE

— CNBC (@CNBC) October 1, 2025

The push comes as Peloton seeks to rebound from years of safety recalls, weak demand, and mounting losses.

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