Automotive
Our monthly Auto Demand Index (ADI) is the only metric that scientifically measures the U.S. auto demand and forecasts changes in demand over the next six months. This unique metric alone can justify many times the subscription cost. As a consumer research firm, we have ongoing research projects. We can quickly add specific questions to our work or develop dedicated projects and offer you timely data on topics such as electric cars, the luxury market, vehicle safety, and fuel economy.
Will Your Next Auto Be An EV? Most Say No: I&I/TIPP Poll
Americans aren’t lining up to buy EVs — despite the new $7,500 Inflation Reduction Act tax credit.