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Tesla Launches Lower-Priced Model 3 And Y To Counter Rising EV Competition

Photo by Austin Ramsey / Unsplash

Tesla unveiled cheaper versions of its Model 3 and Model Y after the expiration of the $7,500 U.S. federal EV tax credit.

The Model 3 Standard will start at $38,630, while the Model Y Standard will cost $41,630, both including destination and order fees. Deliveries are expected by early 2026.

The new variants are $5,000–$5,500 cheaper than the existing “Premium” versions, part of Tesla’s push to remain competitive as rival automakers, including Hyundai, introduce lower-priced EVs.

Tesla recently posted record third-quarter global sales, driven by pre-credit purchases, but also faced declines in the first half of the year amid rising competition from China’s BYD, now close to overtaking it as the world’s top EV seller.

The company has also been contending with political backlash tied to CEO Elon Musk’s role in the Trump administration and his polarizing public statements.

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