Watch: Samsung Securities Debuts AI-Generated K-Pop Girl Group To Attract Young Investors

South Korean brokerage Samsung Securities has unveiled an unconventional marketing strategy to engage younger retail investors: LUMINA, a four-member, AI-generated K-pop girl group.

Created entirely using generative AI, the virtual idols act as scandal-free brand ambassadors who never miss a rehearsal while translating complex stock market concepts into catchy, accessible entertainment.

The group’s debut music video has already become a viral hit, surpassing 2.5 million views shortly after its release.

By blending K-pop culture with financial literacy, Samsung Securities aims to stand out in South Korea’s fiercely competitive retail trading sector and capture the attention of tech-savvy Gen Z and millennial audiences.

Watch this video by Reuters.

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