Policy experts, lawyers and companies are quietly rebranding so-called “Trump accounts” as “530A accounts,” hoping a neutral, technical name will encourage bipartisan participation.
The accounts were created under Section 530A of President Donald Trump’s One Big Beautiful Bill Act and are designed to help children build long-term wealth.
Beginning in 2025, every American newborn through 2028 will receive $1,000 from the Treasury, invested in low-cost U.S. stock index funds.
"Trump accounts" get a rebrand in the hopes of remaining politically neutral https://t.co/jhvT16u03O
— Axios (@axios) November 26, 2025
Families, friends and employers can contribute up to $5,000 a year. The funds belong to the child and unlock at age 18 for education, housing or starting a business.
Supporters say a clinical name will help depoliticize the program. Critics say the branding shift ignores Trump’s role in passing the law.
Treasury is expected to release operational details by year-end, as firms position themselves to administer the accounts ahead of their July 2026 rollout.
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TIPP Staff
Lawrence Kudlow
