Apple has capitulated in its fight to protect the dominance of its App Store on iPhones and iPads in Europe, telling developers they are now free to distribute their apps directly to consumers in that region.
The changes comply with the EU’s new Digital Markets Act (DMA), which will dent the high-profit margins of up to 30% that Apple has come to rely on from its walled-in App Store.
Developers must still meet Apple's terms and conditions, such as being authorized developers. Still, they will now be charged less for every sale they make—or even nothing if they completely circumvent the official Apple App Store.
