Automotive Demand Index Slips Slightly, Still Very Strong

Raghavan Mayur -

The TechnoMetrica Auto Demand Index (ADI) declined by 12-points, or 6.5 percent, to 173 in May.  The average ADI since the onset of COVID has been 167, compared to 173 this month.

What Is ADI?

TechnoMetrica Market Intelligence developed the Auto Demand Index, or ADI, as a way to measure the intent of consumers to buy or lease a new vehicle within the next six months.

Every month we conduct a national survey with 1,200 adult Americans and ask the critical question, "How likely is it that you will buy or lease a new vehicle within the next six months?"  Based on the responses to the question, we compute an index score. For example, in our May survey, 15.3% of respondents said they are very likely to buy or lease a new vehicle, and another 13.3% said they are somewhat likely to do so.  We index these purchase intent levels to our anchor -- i.e., vehicle purchase intent level of 16.5% in the first quarter of 2007 to 100.