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Trends

Based on our survey data, this insightful section reflects on the changing American consumer, trends in their embryonic stages, adoption of new trends, and their implications for society. Articles range from the legalization of marijuana to video streaming to work from home to automobile preferences.

The Sixteen Minutes

The Sixteen Minutes

Americans read for leisure just sixteen minutes a day. The real story is grimmer: that average is propped up by a devoted few, while a growing share reads nothing at all.

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