Collins Dictionary has named “mogging” its 2026 Word of the Year, following a reported 210% increase in usage among Gen Z and Gen Alpha. The slang term describes outshining or outperforming someone in appearance, confidence or status.
Originally emerging from mid-2010s online manosphere communities as “AMOG”, meaning “Alpha Male of the Group”, the expression was associated with physical dominance in bodybuilding forums before evolving into its current, often humorous usage.
Collins Managing Director Alex Beecroft said younger generations had transformed the term into ironic slang.
Collins tracks emerging language trends through its 27-billion-word corpus, examining how expressions develop and spread across different generations and communities.
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