Cracker Barrel has suspended its restaurant renovation plans after a failed logo redesign drew widespread backlash and rattled investors. The company confirmed on X that locations not yet remodeled will remain untouched, stressing that its traditional Americana décor — rocking chairs, fireplaces, peg games, and antiques — will stay.
The controversy began when Cracker Barrel introduced a minimalist logo that dropped both its signature barrel and “Old Timer” figure. Critics, especially conservatives, derided the move as “woke,” forcing the company to revert to its original branding. The uproar contributed to a 12% drop in shares.
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Cracker Barrel announced that it’s suspending the renovations of its restaurants following a disastrous logo rollout that sent shares lower: https://t.co/bvCbUqMEjV pic.twitter.com/byIFC3j4Wg
President Donald Trump applauded the reversal, urging the chain to focus on customers and profits.
While renovations are paused, Cracker Barrel continues with parts of its $700 million transformation plan, including new menu items. Company leaders said the decision underscores their commitment to customer feedback and preserving the chain’s heritage.
