Alphabet’s Google has been fined €2.95 billion ($3.45 billion) by the European Commission for anti-competitive practices in its adtech business.
The decision follows a complaint from the European Publishers Council and marks the fourth major EU penalty against the tech giant in the past decade.
Regulators said Google gave preferential treatment to its own advertising services, disadvantaging competitors and online publishers since 2014.
The Commission ordered the company to end the practices and submit a compliance plan within 60 days. Officials also warned that stronger remedies, including potential divestitures, could follow if Google fails to act.
Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat https://t.co/u3YIgMuqJA pic.twitter.com/JCuI1Flh4z
— New York Post (@nypost) September 5, 2025
President Donald Trump has already warned of possible retaliation against the EU for targeting American technology firms, raising concerns that the fine could escalate trade tensions.
Google criticized the ruling as unjustified, vowing to appeal. The company argued the decision harms European businesses and insisted its services face plenty of competition.
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TIPP Staff
