Gold Demand Poised To Stay Strong In 2026, World Gold Council Says

Gold demand is expected to remain strong in 2026 as economic uncertainty and geopolitical risks continue to drive investors toward safe-haven assets, according to the World Gold Council.

The council said expectations of US Federal Reserve rate cuts, a potentially weaker dollar, and rising risk premiums on bonds are reinforcing gold’s appeal.

Spot gold prices have climbed more than 20 percent so far this year, following a 65 percent surge in 2025, the strongest annual gain since 1979.

A groundbreaking year for gold. Demand volumes and the gold price both smashed records in 2025. Read our insights and get the data in our new Gold Demand Trends report, covering Q4 and 2025. pic.twitter.com/glboJDCjLx

— World Gold Council (@GOLDCOUNCIL) January 29, 2026

Investment demand has remained broad-based. Global investors added 801 tonnes to gold exchange-traded funds last year, while physical gold demand reached 1,374 tonnes in volume.

China and India led retail investment, accounting for over half of global bar and coin demand.

Despite higher prices, gold jewelry spending has remained resilient, particularly in China, supported by consumer demand and product innovation.

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