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I&I/TIPP Poll: Americans’ Trust In Media Continues To Crumble

TIPP Media Trust indexes fell in September, highlighting the media's credibility crisis.

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Americans’ trust in the media declined in September to its second-lowest level ever, the latest I&I/TIPP Trust in Media index shows. It’s yet another sign that mainstream news outlets, websites, blogs and other online media providers are suffering a collapse in public credibility.

I&I/TIPP Trust in Media indexes for both traditional media and alternative media dropped.

The index for traditional media edged down from 44.8 in August to 43.7 in September. It was the second-lowest level since the index was created last March. Examples of traditional media would include the Washington Post, New York Times, NPR and CNN, among other major national news outlets.

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