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John Ternus Becomes Apple CEO, Succeeding Tim Cook

Ternus, a longtime Apple executive, assumes leadership as the company faces growing competition in artificial intelligence.

,   and  TIPP Staff
2 min read
John Ternus succeeds Tim Cook as Apple CEO after 15 years. Pic via(@AJEnglish)

John Ternus officially takes over as Apple’s CEO on September 1, 2026, succeeding Tim Cook, who will remain with the company as executive chairman.

Cook’s 15-year tenure saw Apple’s market value rise from roughly $350 billion to more than $4 trillion, while annual revenue reached $416 billion in fiscal 2025.

Ternus, a longtime Apple executive, assumes leadership as the company faces growing competition in artificial intelligence.

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Apple has lagged behind rivals in developing and deploying AI technologies, making the area a key priority for the new CEO. Ternus is expected to oversee a reshaped AI strategy while maintaining Apple’s broader focus on products and innovation.

His first major public appearance as CEO will come at Apple’s September 9 event, where he is expected to unveil the company’s latest products and innovations while signaling his approach to the growing AI race.

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