Former President Trump is uniquely gifted at being the center of attention, even if the underlying news is negative.
People hate it when others say bad things about them - look at how Joe Rogan has gone down an apology path from which there may be no return - but Trump doesn't mind negative coverage. It is the price he knows he has to pay to be relevant. He can only turn it around when he is in the game.
When Jeff Zucker, a brilliant media operative who made Trump a celebrity through The Apprentice and then viciously turned against him to lead the 24-hour Never-Trump network, abruptly quit CNN last week - Trump again celebrated. So many personalities who sacrificed their careers to trip Trump up have ended up being burnt themselves and excommunicated from view.
But something strange happened this past week when former VP Mike Pence publicly criticized Trump for the first time. Pence was delivering a speech on the role he played certifying Joe Biden's election. "I heard this week that President Trump said I had the right to overturn the (2020) election," Pence said in Florida. "President Trump is wrong. I had no right to overturn the election."