PepsiCo Cuts Snack Prices Up To 15 Percent After Consumer Pushback

PepsiCo Foods U.S. CEO Rachel Ferdinando said the company has spent the past year hearing from shoppers who feel financial pressure. The lower suggested retail prices are meant to improve affordability and boost purchase frequency.

U.S. consumers will begin seeing the reduced prices this week, ahead of the Super Bowl, one of the biggest snack-buying periods of the year.

PepsiCo (PEP), the maker of popular brands like Doritos, Lays and Cheetos, is slashing the price of its snacks by 15%. @J_B_Horne breaks down the company’s fourth-quarter results, as well as its plans to lower prices.

PepsiCo Foods U.S. CEO Rachel Ferdinando said that she's… pic.twitter.com/SDpgHoJc6M

— Schwab Network (@SchwabNetwork) February 3, 2026

PepsiCo noted that final pricing is set by retailers, so in-store discounts may vary. The move comes as brand-name snack makers face growing competition from cheaper store brands and slowing sales volumes.

The price cuts follow pressure from activist investor Elliott Management and are part of a broader effort to revive North American snack sales, which have recently declined.

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