Walmart is partnering with OpenAI to allow customers to shop directly through ChatGPT, marking the world’s largest retailer’s biggest push yet into AI-driven e-commerce.
The new feature, set to launch in the fall, will let users browse and buy items — including groceries, apparel, and entertainment — through conversational prompts instead of traditional search results.
WalMart Partners With OpenAI Allowing Shoppers To Order Directly Through ChatGPThttps://t.co/RjZ768D56w pic.twitter.com/FTBJFtO0dB
— Forbes (@Forbes) October 14, 2025
CEO Doug McMillon said the AI-powered experience will replace Walmart’s “search bar and long list of responses” with a more personalized, multimedia interface.
The integration will also use OpenAI’s “Instant Checkout” tool, enabling purchases within ChatGPT. Items from Sam’s Club will follow soon after.
Walmart shares are on track for their best day in more than 2 months. Here's why: https://t.co/dKTuVBNS9S$WMT #CNBCData pic.twitter.com/FB7XHnBBqG
— CNBC (@CNBC) October 14, 2025
The move comes as Walmart races to catch up with Amazon’s AI shopping tools, like Rufus.
Financial terms were undisclosed, but Walmart’s stock rose 3% after the announcement, reflecting investor confidence in its expanding AI strategy.
Also read:
TIPP Staff
TIPP Staff
