Sydney Sweeney is facing criticism from female athletes over a sports-prediction advertisement that features her nude or minimally clothed while posing with sports equipment.
Four-time Olympic swimmer Ariarne Titmus also condemned the campaign, saying it undermines women who have dedicated themselves to athletic achievement. Swimmers Lani Pallister and boxer Skye Nicholson posted videos emphasizing training, competition and athletic performance instead.
The Novig Instagram video reportedly received 37 million views within four days.
Sweeney appeared to address the controversy by sharing images from ESPN The Magazine’s former “Body Issue,” which featured nude and semi-nude athletes.
The campaign is the latest controversy involving Sweeney, following criticism over her 2025 American Eagle advertising campaign.
Related Tweet:
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026
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