President Donald Trump took aim at "woke" marketing in a fiery Truth Social post Sunday, slamming Jaguar for a recent ad campaign and praising actress Sydney Sweeney's American Eagle spot.
"Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote, crediting her with driving American Eagle jeans sales. In contrast, he ridiculed Jaguar's ad as a "total disaster," blaming it for the CEO's resignation and a crisis at the company.
— Rapid Response 47 (@RapidResponse47) August 4, 2025
He likened the misstep to Bud Light's infamous fall and took another jab at pop star Taylor Swift, calling her "WOKE" and claiming she was booed at the Super Bowl.
President Trump just said Sydney Sweeney has "the hottest ad out there."
— Brew Markets (@brewmarkets) August 4, 2025
American Eagle stock is soaring. pic.twitter.com/OSHiZfpCOZ
"The tide has seriously turned," Trump concluded. "Being WOKE is for losers. Being Republican is what you want to be."
Donald Trump loves Sydney Sweeney's American Eagle jeans ad even more after being told she's a registered Republican.
— Variety (@Variety) August 4, 2025
“She’s a registered Republican? Oh, now I love her ad! Is that right, is Sydney Sweeney…? You’d be surprised at how many people are Republicans. That’s what I… pic.twitter.com/OCzIBWQggj
The post comes amid Trump’s ongoing push to align the GOP with anti-woke cultural messaging ahead of the 2026 midterms.
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