FIFA has unveiled plans to create a new company valued at $20 billion to manage major competitions, including the FIFA World Cup, but the proposal has drawn immediate opposition from European football body UEFA, according to the Associated Press.
According to the report, FIFA President Gianni Infantino described the initiative as a way to expand funding for football development worldwide. However, UEFA argued that football's governance should not be commercialized and criticized the lack of transparency surrounding the proposal.
The report said FIFA's 211 member associations must approve the plan and would each become eligible for up to $20 million in one-time capital. The proposal follows a failed 2018 attempt by FIFA to secure private investment for global football competitions.
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FT Exclusive: Fifa is planning to sell a significant minority stake in a new commercial entity valued at about $20bn, as it seeks to cash in on the success of this summer’s World Cup, according to people familiar with the matter. https://t.co/6Zn5xrqvB8 pic.twitter.com/iwX3TLxky3
— Financial Times (@FT) July 28, 2026
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