I&I/TIPP Poll: Are Woke Media Deepening America’s Divisions?

I&I/TIPP Poll: Are Woke Media Deepening America’s Divisions?

Terry Jones, Editor of Issues & Insights, examines the results of the latest I&I/TIPP poll on media trust.

Terry Jones

When it comes to the media, Americans’ overall trust has been waning for some time, as numerous surveys show. But the decline isn’t uniform among all groups. Even before the recent crisis in Afghanistan, which brought renewed criticism to the media, a clear split over the trustworthiness of the U.S. media emerged, data from our latest I&I/TIPP Poll confirms.

That includes a wide divergence of opinion by gender, race, region, political ideology, schooling, and even income, showing a nation divided not just by its politics and ideology, but by how it views its basic news and opinion sources.

TIPP Poll Results: Media Trust Indexes

The data all come from the Media Trust Indexes in the monthly I&I/TIPP poll, conducted by TechnoMetrica Market Intelligence. The most recent poll was taken online from July 28 through July 30, and includes responses from 1,322 adults, with a margin of error of +/- 2.8 points. It is part of a broad new collaboration between Issues & Insights and TIPP to gauge public opinion on key issues, including media trust.

Overall, readings for traditional media outlets edged up slightly from 42.8 in July to 44.8 in August, with 50 considered a breakeven level. For alternate media, the readings rose from 41.1 in July to 41.6 in August. But major differences among Americans become apparent after taking a closer look at underlying demographic data.

The most pronounced gap of all is by political party.

Those who claim Democratic Party affiliation hold some of the highest trust in the traditional U.S. media. Democrats (65.4) handily exceed both Republicans (23.9) and independents and others (33.8).

TIPP Poll Resultss: Americans trust in Traditional Media Trust Index

The figures for the alternate media are roughly similar: Democrats (55.1), Republicans (31.2), independents (30.7). This clearly shows that, when it comes to politics, those in the center and right of our political discourse clearly see a “trust” problem with our media, whether conventional or digital.

TIPP Poll Results: Amercians trust in Alternative Media Trust Index

But politics, as we noted, aren’t the only divide. That can be seen in the surprisingly wide gender gap between men and women when it comes to the media.

Unlike men, women show little faith in the big media that dominate our information landscape, and only slightly more trust in the fast-growing, so-called alternative media, mainly online sources of news and analysis.

In August, the traditional media trust index for women was just 39.9, the index for men was 49.8. That’s a significant 9.9-point difference, a gap that has largely held up all this year. The split was similar for alternative media: Men (46.9) were considerably higher in trust than women (36.4).

Gender wasn’t the only big difference. As we noted, such splits are common among many groups and across many regions.

A sharp Red State-Blue State split is also evident. The mostly Red State South (40.4) and Midwest (39.1) are far less trusting in the traditional media than the more-liberal Blue State regions of the West (52.1) and Northeast (51.5).

TIPP Poll Results: Americans Trust in Traditional Media

Race is yet another dividing point. White Americans (41.1) show far less trust in the traditional media than blacks and Hispanics (54.7). That difference holds up for the alternate media as well, with blacks and Hispanics (50.5) far more trusting in the digital information world than Whites (38.4).

OK, what’s going on here? Why are the divergences in media trust among so many groups so large?

TIPP Poll Results: Americans Trust in Alternative Media

Likely suspects include growing political differences since the beginning of the year after a hotly contested and bitterly debated presidential election; the COVID-19 lockdown and mask debates, which have taken on an increasingly nasty political hue in recent months; the growing debate over a record flood of illegal aliens across our southern border; and, now, the disastrous withdrawal of the U.S. from Afghanistan.

Underlying all this, however, is the well-documented perception by many Americans of a liberal bias among many, but not all, national media outlets and their web-based alternative media brethren. If so, it should be no surprise that trust in the media basically follows America’s sharp left-right political divide.

Recent headlines, tweets, and news stories underscore the divisive nature of today’s media, which seem more intent sometimes scoring political points than delivering facts and vital information to their readers.

And the “woke newsroom” is a real thing, as recent news about the media clearly shows. Americans, for better or worse, seem to believe they aren’t being served by a mass media that ladles out ideology rather than facts and context.

It’s important to note that these data were collected before the Afghanistan withdrawal debacle that left thousands of Americans, Europeans, and Afghan allies stranded in the country following its shocking takeover by the Taliban.

I&I/TIPP will continue to cull more data from polls in the coming weeks and months on topics of interest to all Americans. TIPP has the distinction of being the most accurate pollster for the past five presidential elections.

Terry Jones is an editor of Issues & Insights, with four decades of journalism experience. He earlier served as the editorial page editor for Investor’s Business Daily.


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TIPP Takes

Afghan Strongmen Join Forces To Push The 'Arrogant' Taliban For A Share Of Power

Atta Mohammad Noor, chief of Jamiat-e-Islami and a powerful northern warlord, pictured in July.Credit:AP
Atta Mohammad Noor, chief of Jamiat-e-Islami and a powerful northern warlord, pictured in July.Credit:AP

A band of veteran Afghan leaders, including two regional strongmen, are angling for talks with the Taliban and plan to meet within weeks to form a new front for holding negotiations on the country's next government, a member of a group said.

Khalid Noor, son of Atta Mohammad Noor, the once-powerful governor of northern Afghanistan's Balkh province, said the group was comprised of veteran ethnic Uzbek leader Abdul Rashid Dostum and others opposed to the Taliban's takeover.

It will be a challenge for any entity to rule Afghanistan for long without consensus among the country's patchwork of ethnicities, most analysts say.

Unlike their previous period in power before 2001, the predominantly Pashtun Taliban did seek support from Tajiks, Uzbeks, and other minorities as they prepared for their offensive last month.

Global Scolding Of China For Lithuania Retaliation

The Lithuanian flag flutters in Vilnus on March 30, 2019, during the 15th anniversary celebration of Lithuania’s membership in NATO.
The Lithuanian flag flutters in Vilnius on March 30, 2019, during the 15th-anniversary celebration of Lithuania’s membership in NATO. Credit: Reuters

Politicians from 12 nations slammed Beijing for interfering in the affairs of an E.U. and NATO member in what could presage responses to Chinese pressure.

The lawmakers, including U.S. Senator Bob Menendez, British Member of Parliament Tom Tugendhat, and their counterparts from France, Germany, and other countries, said they "strongly condemn" Beijing's political, diplomatic, and economic pressure on the Baltic state.

Lithuania's decision to withdraw from China's "17+1 forum" of central and eastern European nations, as well as its intention to deepen its ties with Taiwan, are "similar to the sovereign decisions taken by other states," it said.

The lawmakers' statement comes as China has sought to impose a political cost on Lithuania for its decision to establish mutual representative offices with Taiwan following months of warming ties between the countries.

Beijing has specifically objected to the planned use of the word "Taiwan" rather than "Taipei" in the name of the representative office, which it sees as having sovereignty implications.

Seoul's Nuclear Envoy To Visit Washington For Talks On N. Korea

Seoul's chief nuclear envoy, Noh Kyu-duk, left, and the U.S. special representative for North Korea, Sung Kim / Yonhap
Seoul's chief nuclear envoy, Noh Kyu-duk, left, and the U.S. special representative for North Korea, Sung Kim / Credit: Yonhap

South Korea's top nuclear envoy is set to depart for the United States on Sunday to discuss efforts to resume dialogue with North Korea.

Noh Kyu-duk's four-day trip to Washington comes after his U.S. counterpart, Sung Kim, visited Seoul last week. The two discussed humanitarian aid to the North amid heightened tensions over Pyongyang's protest against military exercises between the South and the U.S.

During his trip, Noh plans to meet officials from the State Department, the White House National Security Council, and others to follow up on discussions he had with Kim in Seoul, according to the ministry.

The North did not take any military action against the South during the summertime joint exercise but remained unresponsive to the inter-Korean hotline calls via the liaison office and military channels.

Singapore Vaccinates 80 Percent Of Population Against COVID-19

Singapore vaccination

With 80 percent of its people fully inoculated against COVID-19, Singapore is now the world's most vaccinated country.

Singapore, which began its vaccination campaign in January, relied mainly on vaccines developed by Pfizer-BioNTech and Moderna.

Other countries with high vaccination rates include the United Arab Emirates, Uruguay, and Chile, which have fully inoculated more than 70 percent of their populations.

Singapore reported 113 new infections on Saturday, according to Channel News Asia. The country has logged a total of 67,171 cases and 55 deaths since the pandemic began.


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