I&I/TIPP Poll: Nation Is Sharply Split On 'Woke'

I&I/TIPP Poll: Nation Is Sharply Split On 'Woke'

Terry Jones discusses the findings of a recent I&I/TIPP poll on what the term "woke" means to Americans.

Terry Jones

Editor’s note: tippinsights gratefully acknowledges its collaboration with Issues & Insights on the simultaneous and exclusive release of this story.

Everywhere you turn in the media these days, the term "woke" is invoked as a kind of new ideal for "progressive" changes sought by the left in America. But in the latest I&I/TIPP Poll, nearly a third of those responded negatively to the woke trend, including a surprisingly large number of minority and Democratic respondents.

The I&I/TIPP poll was conducted by TechnoMetrica Market Intelligence online from June 30 through July 2, and includes responses from 1,424 adults, for a margin of error of +/- 2.8 points. The poll is part of a new ongoing collaboration between Issues & Insights and TIPP to gauge public opinion on key issues of current interest to all Americans.

The poll asked those responding to the question "what does the term 'woke' mean to you," followed by 10 possible suggested responses. The answers were then grouped into "negative," that is those having a more skeptical take on "wokeism," and "Progressive," or those who see the social phenomenon largely as portrayed by its political proponents.

The answers gathered suggested that the hard-sell of woke ideology now pervasive in the nation's schools, businesses, government, and private institutions has come up short. Respondents could give more than one answer.

A look at the "negatives" shows a schism among average Americans on the woke issue.

A full 31% answered negatively, which includes one or more of the following responses: Calling "woke" "an anti-American ideology," "a threat to national security," or "a socialist ideology."

Meanwhile, 37% characterized "woke" in somewhat more positive terms, calling it a "progressive stance toward equality (solely for people of color)," or "an all-encompassing progressive stance (LGBTQ, BLM, etc.)," or "A LGBTQ progressive stance (solely)."

In general, those sharing the progressive view made up a higher share of all demographic groups, with two exceptions: Those 65 and older (29% negative, 26% progressive) and Republicans (39% negative, but 33% progressive).

But large numbers of people answering also were not so sure, with 20% saying it was just a "current trending term," such as "hip," 13% answering "none of the above" to the possible responses, and fully 25% saying "not sure" about the whole "woke" concept.

TIPP Poll Results - Americans and the Meaning of "woke"

Breakdowns were as expected, with Democrats generally much more favorably progressive in their responses than Republicans, but there were surprises, especially within the negative responses.

As one would guess, Republicans (39%) were more negative than Democrats (just 27%), with Independents (31%) somewhere in between. But that still means more than a quarter of Democrats, the party of woke, appear to have serious doubts about the phenomenon.

Moreover, sharp splits emerge by age, race, sex and income, among other demographic variables.

Regarding age groups, for instance, the highest share of negative responses came surprisingly among those 25-44 in age, at 38%. Those 18-24 (25% negative), 45-64 (27% negative), and 65+ (29% negative) were well below the 25-44 folks.

Why the big difference? Could it be that those from 25 to 44 are in mid-career and thus, perhaps, more likely to experience the negative elements of woke ideology? That certainly seems a plausible answer.

Perhaps shockingly, blacks and Hispanics, taken together, had a higher negative response (33%) than whites (30%), but they also had a higher positive response, a sign that feelings about wokeism are stronger in both directions with minorities than with whites.

Responses by income group were likewise intriguing. Those with incomes over $75,000 a year, had the highest negative rating of any group for woke: 46%. But they also had the biggest buy-in on the progressive definitions of woke: 53%.

By sex, males gave 38% negative responses; females, just 24%, another area where gender differences mean political differences, too.

TIPP Poll Results - Amercains and the Meaning of "woke" demographic breakdown

If anything, the overall data suggest a nation not at ease with this new ideology, which has been aggressively adopted by Americas elites. Headlines from recent days suggest just how far the whole woke phenomenon has penetrated American society, and how divisive it's become:

The new I&I/TIPP data on how Americans view wokeism underscore the strong differences of opinion that have led to a politically polarized electorate and some of the most bitter debate in decades.

I&I/TIPP look forward to providing more data in the coming weeks on topics of vital interest to all Americans. TIPP, as we've noted, has the distinction of being the most accurate pollster for the past five presidential elections. Next week, we look at trust in the media.

Terry Jones is editor of Issues & Insights.  Before that, he served as the editorial page editor for Investor’s Business Daily.  A graduate of UCLA, he lives in Los Angeles.

U.S. Eyes Sept. For 1st In-Person Summit With Japan, Australia, India

Quad leaders

Biden administration has proposed that the first in-person "Quad" meeting of the countries' leaders take place in Washington in late September.

The face-to-face meeting between the U.S., Japan, Australia, and India follows the first-ever Quad summit, held virtually in March.

The gathering would highlight the four Indo-Pacific democracies' unity in the face of China's growing assertiveness.

Biden is attempting to establish "a position of strength" in order to engage directly with Chinese President Xi Jinping, possibly on the sidelines of the G20 Summit in late October in Rome.

According to sources, the Quad summit will take place after the U.N. General Assembly's general debate in September in New York.

China and the Istanbul Canal

Istanbul Canal from the black sea to the sea of marmara

Turkish President Recep Tayyip Erdoğan officially inaugurated the Istanbul Canal project -  a 45-kilometer canal between the Sea of Marmara and the Black Sea for $15 billion - on June 26, 2021.

Most Turkish and foreign lenders have been deterred from this project due to Turkey's tensions with the European Union and the United States and its record high levels of foreign debt. Despite these concerns and challenges, China has emerged as the sole major foreign investor willing to invest in the canal.

One of the indirect benefits for China will be the ability for Chinese firms to participate in more profitable real estate investment opportunities in the new urban and commercial zones surrounding the canal.

Turkey's geographic location is critical for China's Belt and Road connectivity to Europe. As a result, it is unsurprising that the mega-projects improve rail and highway transportation between Asia and Europe via Turkey, which serves as the middle corridor for land connectivity between the two regions.

China will strengthen its diplomatic and economic ties with the Turkish government by playing an important role in the Istanbul Canal project.

South Africa Looting: Clean-Up To Mark Nelson Mandela Day

South Africa Looting: Clean-Up To Mark Nelson Mandela Day

As South Africans commemorate Nelson Mandela Day, the president has urged people to honor the anti-apartheid hero's legacy by helping to rebuild the country after days of riots that killed 212 people.

The incarceration of ex-President Jacob Zuma sparked a spate of violence.  On July 7, he turned himself into police to serve a 15-month sentence for contempt of court. The 79-year-old was found guilty of failing to appear before an inquiry to answer questions about his presidency's corruption.

People armed themselves and formed defense units to protect their property in the midst of the chaos.

During his tour of Soweto, however, the president was impressed by South Africans' resilience, which he said reflected Mr. Mandela's spirit.

More Filling? Tastes Great? How Flies, And Maybe People, Choose Their Food

How Flies, And Maybe People, Choose Their Food

Flies have discriminating tastes. Like a gourmet perusing a menu, they spend much of their time seeking sweet, nutritious calories and avoiding bitter, potentially toxic food. But what happens in their brains when they make these food choices?

Yale researchers discovered an interesting way to find out. They tricked them.

In a study that could also help illuminate how people make food choices, the researchers gave hungry fruit flies the choice between sweet, nutritious food laced with bitter quinine and a less sweet but not bitter food containing fewer calories. Then, using neuroimaging, they tracked neural activity in their brains as they made these tough choices.

So which won? Calories or better taste?

"It depends on how hungry they are," said Michael Nitabach, professor at Yale School of Medicine and senior author of the study. "The hungrier they are, the more likely they will tolerate bitter taste to obtain more calories."


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