Editor’s note: tippinsights gratefully acknowledges its collaboration with Issues & Insights on the simultaneous and exclusive release of this story.
The media seem to have a pervasive influence on American life, ranging from politics to business to culture. And yet, as our latest I&I/TIPP Poll clearly shows, trust in those who deliver our news, gossip, and opinions is declining sharply and broadly among the American public.
In our most recent sounding of public opinion, the I&I/TIPP Traditional Media Trust Index stood at 51 as recently as March, a level indicating a slightly positive view of the traditional media. However, it has declined sharply since then, falling to 42.8 in July, a 16.1% decline from March, and down 8.5% from June’s 46.8 reading.