Trust in traditional media slid for the second month in a row. Trust in alternative media took an even sharper dive in May. In a TIPP poll completed in late April,
- 53% do NOT trust traditional media, while 40% do.
- 60% do NOT trust alternative media, while 29% do.
To enable easy comparison over time, we have converted percentages to a compact index. The indexes range from 0 to 100. Above 50 is the trust territory, and below 50 is lack of trust, with 50 being the neutral point.
The TIPP Traditional Media Trust Index dropped 3.0 points or 6.4%, from 47.1 in April to 44.1 in May.
The TIPP Alternative Media Trust Index had a sharp slide of 6.0 points or 13.7%, from 43.9 in April to 37.9 in May.