Less Than Half Of All Americans Trust The Media, Traditional Or Alternative! What Can The Media Do To Restore Its Trust Factor?

Raghavan Mayur -

Trust in traditional media slid for the second month in a row.  Trust in alternative media took an even sharper dive in May.   In a TIPP poll completed in late April,

  • 53% do NOT trust traditional media, while 40% do.
  • 60% do NOT trust alternative media, while 29% do.

To enable easy comparison over time, we have converted percentages to a compact index.  The indexes range from 0 to 100.  Above 50 is the trust territory, and below 50 is lack of trust, with 50 being the neutral point.

The TIPP Traditional Media Trust Index dropped 3.0 points or 6.4%, from 47.1 in April to 44.1 in May.

The TIPP Alternative Media Trust Index had a sharp slide of 6.0 points or 13.7%, from 43.9 in April to 37.9 in May.