Netflix has raised its subscription prices again, marking its second increase in two years, reported by CBS News. The latest hike increases the ad-supported plan by $1 per month, while standard and premium plans rise by $2.
According to the company’s updated pricing, the ad-supported plan now costs $8.99, the standard plan is $19.99, and the premium plan has climbed to $26.99. Additional member fees have also gone up. The report said the new prices are already in effect for new users, while existing subscribers will be notified in the coming weeks.
Netflix subscription plans have increased in price for the first time since January 2025.
— CNBC International (@CNBCi) March 27, 2026
➡️ The price hike comes as Netflix has been investing heavily in its content, including new ventures into the live events space and launching video podcasts.
➡️ Extra member pricing was… pic.twitter.com/LrvTF64uNn
Netflix previously raised prices in early 2025 as it expanded into live programming. The platform has since added content such as Major League Baseball and video podcasts.
Financial data cited in the report shows Netflix revenue grew nearly 16% between 2024 and 2025. The latest increase signals continued efforts to boost profitability despite rising competition.
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