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Technology — Artificial Intelligence

Social Media Companies Step Up Efforts To Identify Underage Users

The company plans to use contextual clues, including birthday posts and school-related activity, to identify users who may be under 13.

,   and  TIPP Staff
2 min read
Social media companies are trying harder to know which users are kids. Pic via(@CTVNews)

Social media companies are stepping up efforts to identify underage users as governments and regulators increase pressure to protect children online.

Meta Platforms recently agreed to an $18 billion settlement with 48 states and the District of Columbia that includes measures to improve age verification on Facebook and Instagram.

The company plans to use contextual clues, including birthday posts and school-related activity, to identify users who may be under 13.

Other platforms are adopting similar measures. Roblox uses video selfies for age verification, while Google has introduced an AI-based system to estimate users' ages on YouTube.

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The push has raised privacy concerns, however. The Electronic Frontier Foundation warned that age-verification systems could require users to provide sensitive personal information that might be leaked, hacked or misused.

The debate reflects the growing challenge facing technology companies: protecting children from harmful online experiences while limiting the collection and use of users' personal data.

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tippinsightsTIPP Staff

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