Trust In Traditional Media Sinks Precipitously In April

Trust In Traditional Media Sinks Precipitously In April

The monthly TIPP traditional media trust index plummeted sharply while the alternative media trust index edged down in April. This article shows who trusts the media and who lacks trust.

Raghavan Mayur
Raghavan Mayur

The TIPP traditional media trust index dropped 3.9 points or 7.65%, from 51.0 in March to 47.1 in April.

The alternative media trust index edged down 1.1 points from 44.8 in March to 43.9 in April.

The traditional media index fell across the board in April, with 32 of the 36 demographic groups we track falling.

The alternative media fared slightly better, with 24 of the 36 groups falling in April.

The indexes range from 0 to 100.  Above 50 is the trust territory, and below 50 is lack of trust.  50 is neutral.

Fourteen groups trust the traditional media, and 11 groups trust the alternative media.

TechnoMetrica started tracking the media last month.


Monthly tracking of trust in media will enable us to study its correlation with other aspects such as unity.

We also think that there is a significant erosion of trust in the media in recent years. We believe that alternative media may overtake the traditional media in the coming years.

Thirdly, we nurse a glimmer of hope that our data may spark a discourse that may lead to media behaviors that foster trust.

The Media Indexes

Responses to the question form the basis of the traditional media index:  Generally speaking, how much trust do you have in the traditional or established news media (Example: Washington Post, New York Times, NPR, CBS News, etc.) to report the news accurately and fairly?

Responses to the question form the basis of the alternative media index:  Generally speaking, how much trust do you have in the alternative news media (Example: New York Post, Washington Times, NewsMax, The Daily Caller, RealClearPolitics, etc.) to report the news accurately and fairly?

Who Trusts The Media?

To answer this question, we took two-month averages for 29 selected demographic groups and plotted them.  The horizontal axis was the traditional media index, and the vertical axis was the alternative media index.

We formed four quadrants with axes drawn at 50.

Generally speaking, people either trust both media or distrust both media.

The third quadrant is the busiest.  Most lack trust in both traditional media and alternative media in this quadrant. We note that no group fell in quadrant 2.

Quadrant 1 (Trust Both Traditional And Alternative Media)

  • Age 25 to 44
  • Male
  • Black
  • Hispanic
  • Income 75K+
  • Democrats
  • Urban
  • College+

Quadrant 3 (Lack Trust In Both Traditional And Alternative Media)

  • Midwest
  • South
  • Age 45-64
  • Age 65+
  • Female
  • White
  • Under $30K
  • $30K-$50K
  • $50-$75K
  • Republicans
  • Ind./Other
  • Suburban
  • Rural
  • High School
  • Some College
  • Conservative
  • Moderate

Quadrant 4 (Trust Traditional Media And Lack Trust In Alternative Media)

  • Northeast
  • West
  • Age 18 to 24
  • Liberal
Trust (above 50) shaded in green. Lack of trust (below 50) in red.

Our data should serve as a wake-up call to both the traditional and alternative media. The media must work hard to gain credibility.

All media, traditional and alternative, must examine all facets of their coverage, including proper sourcing, presenting opposing viewpoints, and remaining objective.  Tall order?

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TIPP Takes

China's State-Run Airline Suspends Cargo Flights Rushing Covid-19 Medical Supplies To India

  • China's state-run Sichuan Airlines has suspended all-cargo flights to India for 15 days, wreaking havoc on private traders' efforts to procure critical oxygen concentrators and other medical supplies from the region,
  • Beijing has stated repeatedly that it will assist India in dealing with the recent surge in Covid-19 cases.
  • The suspension of cargo flights also came as a surprise to the Indian officials here as it came in the backdrop of official statements offering support and assistance to India.
  • Suspending flights surprised some, as there is no crew change in India, and the aircraft returns with the same crew.

China Says Australia Must Stick To 'One China' Policy After Peter Dutton Warns Of Conflict Over Taiwan Independence

  • At a daily news briefing, a Chinese foreign ministry spokesperson said China sought "peaceful reunification" and urged Australia to "fully understand the high sensitivity of the Taiwan issue."
  • The reaction from the Chinese foreign ministry came after Australian Defense Minister Mr. Dutton said that conflict with China over Taiwan should not be "discounted."

Iran's Zarif Criticises Revolutionary Guards' Influence In Leaked Tape

  • A leaked audiotape of Iran's Foreign Minister, Mohammad Javad Zarif, complaining that the Revolutionary Guards dominated the country's foreign policy and led it (the country) into Syria's civil war at Russia's request is making the rounds.
  • It is not clear who has leaked the tape, though it comes as Iran prepares to hold a presidential election and internal power struggles reach new heights.
  • Mr. Zarif has said he is not a candidate to succeed President Hassan Rouhani.

Zaghari-Ratcliffe Handed Another Prison Sentence In Iran

  • British-Iranian national, who has already served five years in prison, handed an extra year after being found guilty of 'propaganda.'
  • She spent four years in a jail in the capital, Tehran, before being released into house arrest in March 2020 during the coronavirus pandemic.
  • The new charges relate to Zaghari-Ratcliffe's alleged participation in a protest in front of the Iranian Embassy in London in 2009.
  • Zaghari-Ratcliffe's family and her colleagues at the Thomson Reuters Foundation (TRF) charity deny the accusations leveled against her.
  • The development comes as Iran and the UK continue a longstanding dispute over a 1970s arms sale.


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