Americans Bullish On ‘Made In America’ Initiatives

Americans Bullish On ‘Made In America’ Initiatives

Consumers prefer retailers that support American manufacturers and are willing to pay more for American products.

Anjali Krishnan

U.S. manufacturing sector got a much-needed shot in its arm with Walmart’s announcement that “over the next ten years, Walmart will spend an additional $350 billion on items made, grown or assembled in the U.S.”

While this is good news for the manufacturers, it is also likely that customers may have to pay slightly more for their purchases. Since customer backing is vital to the success of any business model, TechnoMetrica asked a cross-section of Americans if they would support this move. We found that the retail giant has reason to cheer.