Hyundai Promotes Hydrogen As A Carbon-Free Transportation Alternative
Hydrogen is a key part of Hyundai's vision.
Robert Austin
For more than 40 years I was responsible for building & maintaining two of the most respected brand sold in North America, Volvo cars and Rolls-Royce Motor Cars. PR and Advertising are my specialty.
Upper Saddle River, NJ
How Should You Dispose Of A Lithium Battery? It Could Be A Hot Topic If You Are Not Careful!
Robert Austin explains how to safely dispose of lithium batteries.
Many Will Enter The Electric Vehicle Race, Some Will Win, Some Will Lose!
Robert Austin introduces a number of promising new entrants who hope to play a significant role in the future electric vehicle market.
All Chevrolet Bolt EVs Recalled Due To Fire Risk! GM Says The Risk Is Low, But The Potential Exists.
Explainer: Electric vehicle fire risk
Auto Demand Continues To Cruise In The Stratosphere
TechnoMetrica's Auto Demand Index remains strong. High demand, low inventory, and an uncertain supply chain situation work against the customer.
The IPCC Says We Must All Do More To Reduce CO2 Emissions. Do Your Part: Only Drink Water!
In this opinion piece, Robert Austin suggests actions we can take on our own to make the world a better place, rather than waiting for the government to tell us what to do.
Scientists Conclude We Are Toast!
Robert Austin takes a look at the alarm sounded by the IPCC and the viability of the suggestions put forth in their recent report.
A Turning Point In Automotive History? It Just Might Have Been!
Biden administration set an ambitious new target for the automobile industry. And auto manufacturers welcomed the order. Robert Austin looks at the wheels that have been set in motion.
Unlike Hughes’s Glomar Explorer… This Time For Real Mining
In the second part of the two-part series, Robert Austin writes about how the reclusive innovator facilitated the “first” deep-sea drillship platform, the Glomar Explorer, and why deep-sea mining has now become viable.
What Goes Into Making EV Batteries? And How Does Howard Hughes Tie Into It?
In a two-part series, Robert Austin writes about the challenges in front of carmakers as they accelerate the shift to electric vehicles. In the second part, he addresses how the engineer/aviator/filmmaker may have been the pioneer in the field.
Gusts Of Change
The Empire State Building is now 100% powered by Wind - read the headline this past February. And I wondered how did they do that?
Driving The Demand For Evs
No doubt, the new cars of the future will be electric! So that leaves us with two remaining questions: How do car buyers feel about that? And, will our electrical infrastructure support the rapid increase in electrical demand?
Hydrogen Taking To The Skies
Last week, we spoke about Hydrogen-powered cars to reduce emissions. In this second part, we look at what Hydrogen can do for the aviation industry.
Automotive Demand Index Brightens: It’s Pretty Breathtaking Actually
Our latest survey shows robust demand for new vehicles. We forecast auto sales to remain strong in the coming months, hovering around 17.5 million units on an annualized basis.
Tapping Hydrogen’s Energy Potential
The first of a two-part series on harnessing the energy potential of hydrogen. The most important takeaway is that the industry delivers solutions.
Buying My First Electric Car, Will I Be Able To Charge It At Home?
Robert Austin sheds light on the primary concern when it comes to EVs – where and how to charge them. He takes an in-depth look at HomeStation Level 2 charger.