Make Everyone Feel Important This Year

Make Everyone Feel Important This Year

Here’s how to ensure all members of the team understand the true direction of their department and the company, and how they fit into the larger picture of success.

Dr. Deborah S Bright

Inspire The Whole Team To Achieve The Company's Mission And Goals

All leaders have a common responsibility to make certain the people reporting to them have a clear idea of how what they do fits their unit’s goals and the broader mission of their organization. Unquestionably, the pandemic’s effects on distancing requirements and normal interaction between managers and non-managers have significantly affected how organizational communications get heard, interpreted, and acted upon.

These are the days when leaders are justified in worrying whether those reporting to them have a clear and accurate understanding of what is expected of them and how those expectations fit in with the current goals and objectives of the organization.

So, the big question is this: “How much, if at all, has the chaos of the pandemic affected the collective clarity of goals and importance of mission in organizations, from the standpoint of workers today?”

This question was part of a national TIPP Poll, and the findings reveal some encouraging news as we close out the year. The results show that 78% of survey respondents who were asked whether they had a clear understanding of how they can make a valuable contribution to achieving the goals of their organization believe they do. And of that 78%, 38% strongly agree, and 40% somewhat agree.

TIPP Poll Results: Understanding how you can help your organization achieve its goals

That’s pretty good news. But among leaders, how much better off would they and their teams be if all members were sure of the true direction of their department and understood where they fit into the success picture? Here are a few tips worth considering for engaging that 22% who either disagree or are unsure.

A Clue About Which Employees To Tap Into

Pay particular attention to those employees who most likely are on the lower end of the corporate structure. Specifically, the TIPP survey found that they earn less than $50,000 per year and tend to be between the ages of 18 and 24.

TIPP Poll Results: You clearly understand how you can help your organization achieve goals

Go Beyond Stating The Goals

Stating organizational goals at the onset of the year is a good first step and one that many leaders religiously practice. But seasoned leaders know that it’s not enough, mainly because many job roles and tasks, though crucially important, have little effect on the achievement of a company’s stated goals.

For instance, hearing that the company wants to increase earnings to $100 million in sales in the coming year will go over the heads of those who work in the compliance or payroll divisions. They will have a hard time relating to how their work impacts the company’s sales goal. So, to ensure that all employees understand what part they play and how they can add value to the company’s success, they need to hear how what they do links to the organization's mission- not merely its goals.

To bring the point home to these employees, they need to be clear on their value to the organization in their exact role. They need to be shown what they can do to earn praise and how they would be missed on any given workday if they didn’t show up for work!

Go Beyond Saying “Great Job.”

To praise employees, leaders need to avoid knee-jerk comments like “great job” or “well done.” Instead, leaders need to elaborate on how their work contributed value to the overall mission and goals of the company. It takes a few more minutes, but a manager’s extra effort to show how “great job” fits with an organizational objective will go a long way with the person or team that actually did the “great job.” This isn’t hard. It just takes some thought.

When leaders do this, they are helping individuals and team members feel valued, and at the same time, are keeping the mission and goals relevant and at the forefront.

So as the New Year unfolds, keep sending those messages and keep making sure employees understand exactly HOW their contribution, no matter how indirectly it applies, plays an important part in the company’s success!

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21 Charts Review Biden’s America In 2021
The year that was in numbers.

TIPP Takes


Xi Says 2022 Party Congress Will Be 'Major Event' For China's Politics

The statement is seen as a hint at staying in power for 3rd term.

Chinese President Xi Jinping

Chinese President Xi Jinping emphasized Friday the importance of the Communist Party National Congress set for autumn 2022, in what could be interpreted as reflecting his intention to stay on as party chief for a third term.

Xi called the party's 20th congress "a major event in the political life of the party and the country" during a New Year's tea party of the Chinese People's Political Consultative Conference, a political advisory body.

The president hailed 2021 as "a year of milestone significance" and noted that the Communist Party's third resolution on history was passed at a meeting in November.

The historical resolution -- the likes of which only Mao Zedong and Deng Xiaoping have passed before him -- praised Xi's achievements and attempted to elevate his stature in the party's history.

"The Olympics open February 4, and Xi said China was prepared.

Germany Takes Over G7 Presidency

During its presidency of the group, Germany plans to focus on major issues, with climate policy as the top priority. Dealing with the COVID pandemic and with Russia and China will definitely also end up on the G7 agenda.

In June, at their summit in London, the G7 leaders agreed to distribute 2.3 billion vaccine doses to developing countries by the end of 2022. Germany is the second-largest donor in the COVAX vaccination alliance.

As To Russia, the G7 has threatened "massive consequences" in the event of an attack on Ukraine. This refers primarily to punitive economic measures. "Any violation of territorial integrity will have a high price, and we will stand together with our European partners and our transatlantic allies and speak with one voice," Chancellor Scholz.

Regarding China, China is certainly a competitor and "in many ways also a systemic rival," said Foreign Minister Baerbock, but: "Cooperation is the top priority in diplomacy, but it must be based on human rights and in compliance with international treaties." This "foreign policy dilemma" can not be ignored, she said

Kim Jong-Un Talks Food, Not nukes, In Unusually Subdued New Year Speech

The speech comes on his 10th year in power.


North Korea's main goals for 2022 will be jump-starting economic development and improving people's lives as it faces a "great life-and-death struggle," Kim said in a speech on New Year's Eve at the end of the 4th Plenary Meeting of the 8th Central Committee of the Workers' Party of Korea.

Summaries of his speech published in North Korean state media made no specific mention of the United States, with only a passing reference to unspecified discussions of inter-Korean relations and "external affairs."

Kim spent most of his speech detailing domestic issues, from an ambitious plan for rural development to people's diets, school uniforms, and the need to crack down on "non-socialist practices."

U.S. Cuts Off Ethiopia, Mali, Guinea From Africa Duty-Free Trade Program

The U.S. implements President Joe Biden's threat over human rights violations and recent coups.

U.S. Trade Representative Katherine Tai
U.S. Trade Representative Katherine Tai

"The United States today terminated Ethiopia, Mali, and Guinea from the AGOA trade preference program due to actions taken by each of their governments in violation of the AGOA Statute," the U.S. Trade Representative's office said in a statement.

"The Biden-Harris Administration is deeply concerned by the unconstitutional change in governments in both Guinea and Mali, and by the gross violations of internationally recognized human rights being perpetrated by the Government of Ethiopia and other parties amid the widening conflict in northern Ethiopia," the USTR statement said.

"Each country has clear benchmarks for a pathway toward reinstatement, and the Administration will work with their governments to achieve that objective."

Ukrainian Soldier Killed As Tensions With Russia Soar

Pro-Moscow separatists launch three attacks in 24 hours.


On Saturday, Ukraine said one of its soldiers was killed in fighting with pro-Moscow separatists, as the U.S. again warned Russia against any attacks on the country.

It also added that separatists had launched three attacks within 24 hours, using grenade launchers and small arms. The army gave no further details of how the soldier was killed.

On December 22, international monitors said Russia and Ukraine had agreed to restore a ceasefire, but Kiev and separatists accused each other of new violations as early as the next day. The soldier's death was the first since the truce was agreed upon.

Kiev has been battling a pro-Moscow insurgency in two breakaway regions bordering Russia since 2014 when the Kremlin annexed Ukraine's Crimean peninsula.

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