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Trump Mobile Debuts To Challenge Big Telecom

Trump Mobile, a self-branded wireless service, has recently been launched

The Trump Organization on Monday unveiled Trump Mobile, a self-branded wireless service and $499 smartphone, aiming to attract conservative consumers seeking alternatives to major telecom providers.

Donald Trump Jr. introduced the service at Trump Tower, promising American-made phones, U.S.-based call centers, and bundled features like telemedicine and roadside assistance for a flat monthly fee of $47.45.

A website for the venture went live with product details ahead of a September launch. The organization also filed new trademark applications under “T1” for mobile phones, accessories, and services.

Despite steep competition from Apple, Samsung, and the Big Three carriers — Verizon, AT&T, and T-Mobile — the Trump family is betting on brand loyalty.

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