The monthly TIPP traditional media trust index plummeted sharply while the alternative media trust index edged down in April. This article shows who trusts the media and who lacks trust.
The TIPP traditional media trust index dropped 3.9 points or 7.65%, from 51.0 in March to 47.1 in April.
The alternative media trust index edged down 1.1 points from 44.8 in March to 43.9 in April.
The traditional media index fell across the board in April, with 32 of the 36 demographic groups we track falling.
A Credibility Collapse and Existential Threat Force Legacy Media to Recalibrate and Correct Course.
