Walmart is capitalizing on its unexpected popularity among international World Cup visitors by offering special VIP store tours in the United States, reported by CNN.
Participants will receive custom Walmart passports, souvenir aisle stamps, guided shopping experiences, branded merchandise and product samples showcasing oversized American grocery items and snacks.
The report said Walmart's stores have become a social media sensation during the tournament, with viral videos from foreign tourists highlighting giant cereal bags, extensive snack aisles and other uniquely American products.
Although Walmart is not an official FIFA sponsor, marketing experts told CNN the company is benefiting from organic online attention, allowing it to connect with World Cup fans without paying sponsorship fees.
Related Tweet:
Ahead of its co-hosting duties, the U.S. imposed strict travel restrictions on dozens of countries, including four participating in the tournament. Here’s what millions of visiting soccer fans encountered on their American vacation. https://t.co/XVMVv5jvlY
— The New Yorker (@NewYorker) July 6, 2026
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