How Did Ferrari’s Luce Become The Most Expensive New Car At Auction

Ferrari’s first fully electric car has set a new auction record after a bespoke version sold for $40 million during Monterey Car Week in California.

According to RM Sotheby’s, the Ferrari Luce “Chassis 0” fetched 36 times its original $1.1 million estimate, making it the most expensive new car ever sold at auction.

The one-off model has a custom pearl-like finish, specialized leather interior and color-shifting exterior details. Ferrari said all auction proceeds will support educational programs through The Ferrari Foundation.

The car will return to Ferrari’s headquarters in Maranello before being delivered to its anonymous buyer in early 2027. The standard Luce is priced at about $640,000.

Related Tweet:

Sold: $40,000,000 USD

The 2026 Ferrari Luce ‘Tailor Made’ has sold at our Monterey auction.

Ferrari will donate all proceeds of this charity auction to benefit future educational initiatives through The Ferrari Foundation, a recognized 501(c)(3) public charity. #RMMonterey… pic.twitter.com/4FFMrc6HXO

— RM Sotheby's (@rmsothebys) August 16, 2026

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