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The Reckoning: No More Mr. Nice Guy As Trump Launches Liberation Day Fair Trade Push

Reciprocal Tariffs Aim to Restore Balance, Attract Investment, and Revive U.S. Manufacturing.

On Wednesday, April 2, at 4 p.m., President Donald Trump will announce a series of tariffs on various nations to "liberate" America from decades-long trade practices that he contends have hurt Americans. When the tariffs kick in, they will likely change the way the world trades, not only with America but also with each other.

At the heart of Trump's frustrations, which he has consistently voiced for over 40 years, is a steadfast belief that every trading partner has taken advantage of America's relaxed policies and enforcement regime.

Though America emerged victorious following World War II, European countries and those in the Far East were left in ruins. The colonial powers were hastily withdrawing from their occupied colonies, leaving them in a shambles. A dozen new countries were formed in just the two years between 1947 and 1949: including India, Pakistan, Myanmar, Sri Lanka, Israel, North and South Korea, East and West Germany, the People's Republic of China, and Indonesia.

Standing tall, America indulged in a heavy dose of generosity, allowing the world to export to the United States duty-free, but ignored it when those countries set tariffs on American exports. The U.S. was so immensely wealthy compared to every other nation in the immediate decades after World War II that those tariffs did not bother Americans at all. Besides, America was the global leader in manufacturing back then. Everything an American household needed was made right here in the United States, using materials procured from within the country by American workers - the entire supply chain was American.

Buoyed by American largesse, other countries quickly began to develop their economies. Germany and Japan became industrial behemoths in just three short decades. In 1980, Japanese automakers held approximately 21% of the U.S. market, exporting nearly two million cars annually to the United States. Still, Washington shrugged the threat off, believing in Ronald Reagan's Miltonian economic mantra that for the world to prosper, free trade was the only route.

Reagan explained in an undated video the perils of protectionism that would result from imposing tariffs on foreign imports.

Sometimes, for a short while, it works, but only for a short time. What eventually occurs is that, first, homegrown industries start relying on government protection in the form of high tariffs. They stop competing and stop making the innovative management and technological changes they need to succeed in world markets."
"And then, while all this is going on, something even worse occurs. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. The result is more and more tariffs, higher and higher trade barriers, and less and less competition. So soon, because of the prices made artificially high by tariffs that subsidized inefficiency and poor management, people stop buying. Then the worst happens. Markets shrink and collapse, businesses and industries shut down, and millions of people lose their jobs.

It has been nearly 40 years since Reagan spoke, and the question now is whether Reagan was right or Trump is. Standing at a White House podium on March 3, Trump referenced Reagan, known within the GOP as the Godfather of free trade. "Look, I'm a huge fan of Ronald Reagan, but he was bad on trade, very bad on trade. He allowed a lot of people and a lot of business to be taken."

To prove his point, White House Press Secretary Karoline Leavitt provided examples on Monday of how America's "free trade" policies ended up becoming unfair trade for many Americans. The European Union imposes a 50% tariff on American dairy; Japan levies a 700% tariff on American rice; and India imposes a 100% tariff on American agricultural products. "This makes it virtually impossible for American products to be imported into these markets. It has put a lot of Americans out of business and out of work over the past several decades, so it's time for reciprocity."

By reciprocity, Leavitt means that America would tariff other countries the same way they tariff us. For example, America would impose a 50% tariff on EU dairy, a 700% tariff on Japanese rice, and a 100% tariff on Indian agricultural products. However, such a reciprocal tariff may not prompt other countries to act immediately. Consider Japanese rice. Specialty rice varieties such as Koshihikari and Akitakomachi are imported, primarily for Japanese restaurants and specialty markets. But, America produces its own rice, so imports from Japan are relatively low compared to imports from other countries like Thailand or India.

More importantly, Trump, the dealmaker extraordinaire, knows that tariffs can be a potent tool for bilateral trade negotiations. No country wants to be shut out of the wealthiest market in the world, so each country will scramble to make concessions rather than resist. If what Howard Lutnick, Trump's Commerce Secretary and the chair of the economic transition team, said during the campaign on CNBC is implemented — “As a general rule, we should put tariffs on stuff we make and not put tariffs on stuff we don't make” — even more countries will want to talk.

Trump's belief that the average American worker has become a victim of globalization and the so-called free trade regime is genuine, and he has never wavered from expressing it, dating back to his interviews with Oprah Winfrey and Phil Donahue in the 1980s. In the early 1980s, manufacturing in America was robust. The "Big Three" U.S. automakers—General Motors, Ford, and Chrysler—held a 77% share of the U.S. automobile market and a lead in the world market. Today, the "Big Three" U.S. automakers—General Motors, Ford, and Stellantis—hold only a 38% share. Even this number is misleading because Stellantis is no longer a thoroughbred American company; interests in France and Italy now own it. The top four brands in the world are not American—Toyota, Volkswagen, Hyundai, and Renault-Nissan-Mitsubishi. GM comes in at #5.

To be sure, the decline in American auto manufacturing is not solely due to other countries taking advantage of America. Intense competition (there are over 60 automobile manufacturers today), a change in consumer preferences (e.g., small cars, EVs), automation, and a move by companies to locate in countries with lower labor costs have all contributed. This trend is apparent in other industries as well. It is no surprise, then, that Americans working in the manufacturing sector have seen more than seven million jobs disappear over the last 40 years.

Trump intends to reverse this trend by imposing tariffs on foreign manufacturers, exempting them if they relocate to America and produce here. Trump's tariff ideas have never been tested on such a global scale since the 1930s.

The next few months are likely to be highly volatile, but Trump may yet eke out a win for America.

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