Victoria’s Secret shares surged about 40% in premarket trading after the retailer reported stronger-than-expected first-quarter results and raised its full-year outlook, according to CNBC.
The company cited robust demand, lower tariff-related costs and a decline in promotional discounting as key drivers of growth.
CEO Hillary Super said sales recorded double-digit gains across the Victoria’s Secret, Pink and beauty divisions, as well as digital, international and store channels. The company also reported increased market share, particularly among shoppers aged 18 to 24.
Shoppers are treating themselves to bras and underwear at Victoria's Secret despite gas price gloom https://t.co/m9Xuv8u0r7
— CNBC (@CNBC) June 2, 2026
Victoria’s Secret posted adjusted earnings of 60 cents per share on revenue of $1.56 billion, surpassing Wall Street estimates. Sales rose 15% year over year, while comparable sales increased 13%.
The retailer now expects annual sales between $7.03 billion and $7.13 billion, above previous forecasts. It also raised its adjusted operating income guidance by more than $100 million.
According to company executives, strong momentum, improved profitability and successful brand repositioning efforts are helping drive the retailer’s ongoing turnaround and attracting consumers across multiple income groups.
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TIPP Staff
TIPP Staff
