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Trends

Based on our survey data, this insightful section reflects on the changing American consumer, trends in their embryonic stages, adoption of new trends, and their implications for society. Articles range from the legalization of marijuana to video streaming to work from home to automobile preferences.

Empire State Building

Gusts Of Change

The Empire State Building is now 100% powered by Wind - read the headline this past February. And I wondered how did they do that?

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Couple looking at each other

Financial Stress Inches Up In June

The IBD/TIPP Financial Stress Index for June indicates that the situation has not improved from last month. Here’s a look at what is driving up financial stress among Americans and who is feeling it most.

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Women getting vaccinated in car

Public Backs Vaccine Mandates

With the economy opening up, employers and businesses are likely to mandate or require that employees and customers are vaccinated against Covid. The IBD/TIPP Poll shows that most Americans are in favor of the move.

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